What exactly is 'Natural Flavoring'?

What exactly is "Natural Flavoring"? Wikimedia Commons

You can find phrases touting "natural" flavoring on products throughout most modern supermarkets, from beverages to cereal to more -- but what exactly does this mean? Join the guys as they delve into the fact (and fiction) surrounding the use of "natural" in advertising... and why there might be more to the story than you think.