Neuromarketing: Science or Science Fiction?

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future?

Topics in this Podcast: edward bernays, Stuff They Don't Want You To Know, conspiracystuff, podcast, Audio, advertising